Haribo (/ˈhærɨboʊ/ harr-i-boh) is a German confectionery company, founded in 1920 by Johannes (“Hans”) Riegel Sr. Haribo is headquartered inBonn, North Rhine-Westphalia, Germany, and the name is an acronym for Hans Riegel, Bonn.
Haribo made the first gummy candy in 1922 when Hans Riegel Sr. made the first gummy bear. After Hans Riegel Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world.
Haribo is one of the biggest manufacturers of gummy and jelly sweets in the world, with its products mainly consisting of Gummy Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the United States and Australia.
Haribo’s German catch phrase is “Haribo macht Kinder froh – und Erwachsene ebenso” (“Haribo makes children happy – and adults as well”), and in English speaking countries it uses the slogan “Kids and grown-ups love it so – the happy world of Haribo”. The German advertisements have been voiced by Thomas Gottschalk since 1991. Slogans used in various languages around the world seem to be variations on the same theme, written to rhyme in most languages.
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